Manager Digital Development April 2009 – April 2012
Senior Multimedia Developer March 2007 – April 2009
After joining American Eagle Outfitters, I was promoted to Digital Media Development Manager, where I built and led a team of developers and external agency resources to support multiple brands. I played a pivotal role in launching the 77kids and Martin + Osa brands, while also overseeing website updates and product guides for the core American Eagle and Aerie brands. My efforts contributed directly to AE’s recognition as a Top 50 e-commerce site, generating over $344 million in sales. I also helped manage innovative brand kiosks and led the successful launch of the 77E lifestyle platform. These contributions earned me recognition as a finalist for the prestigious 2007-2008 Eagle of the Year Award.
Created interactive Flash-based product guides for American Eagle and Aerie, elevating the customer experience and aligning with seasonal, annual, and multi-year marketing strategies, contributing to sustained double-digit year-over-year growth.
Led the website project for 77 Entertainment, American Eagle’s online branded entertainment platform, driving over 400,000 new site visitors throughout its lifespan.
Recruited, hired, and led a team of developers to establish a high-performing digital media department, supporting multi-brand development and spearheading the online launches of Martin + Osa and 77kids.
Led the development of many special projects, including this video-rich microsite designed to enhance engagement and support our seasonal brand campaign.