Manager Digital Media
April 2012 – August 2013
As Manager of Digital Media for the Cleveland Browns, I led digital initiatives to drive sales and expand the fan base through web, mobile, email, and social platforms. I supervised a team and collaborated with agency partners on web and mobile development, managing content management systems (CMS) and email marketing platforms. I provided detailed reports on web traffic and ad performance, contributing to the growth of over 30 partnership deals. My leadership in re-launching team mobile apps resulted in a 75% increase in downloads and a 400% rise in usage, while innovative social media strategies led to a 95% growth in Twitter followers and a 16% increase in Facebook fans.
I led the digital media team and collaborated with agency partners to execute all Cleveland Browns web, mobile, email, and social media initiatives, driving sales and expanding the fan base.
I designed and developed customized landing pages within Interwoven and Drupal CMS platforms, optimizing them to drive ticket sales and boost membership retention. A notable success was the 3-Game Plan landing page, which exceeded sales projections by 14% for GA tickets and 45% for Club Level tickets
I designed, developed, and managed marketing email campaigns to drive ticket sales, promote events, and enhance fan engagement using e-Dialog, Epsilon, and Ticketmaster Mail Manager.
Digital ads were created and strategically placed on both our website and external platforms to drive ticket sales, increase brand awareness, and fulfill partner advertising commitments.
When the stadium’s naming rights were sold to First Energy. As apart of the deal a custom microsite was built. I led the architecture, design and development of the project that was approved by both the Browns organization and FirstEnergy Corp.